- Make Sure Your Materials Are Being Shipped To The Correct Place
- Think About What You Want To Accomplish With Your Trade Show Exhibits
- Make Good On Your Promises
Even if you didn’t promise information, you should still follow up with people you met at your trade show booth. If someone filled out a lead card, but it didn’t seem like they were a hot lead, make sure that you call to check in every once in a while. They were interested enough to visit your booth at the event so it’s possible that their needs could change in the future. Take care to not seem over-aggressive, however, since aggressive tactics can turn customers away.