Purpose of a
CVB
CVBs strive to increase local
economic development by focusing on conventions sales, tourism marketing and
services. Travel and tourism elevates the quality of life for a local community
by providing jobs, securing tax dollars for the upgrading of services and
infrastructure, and attracting facilities like restaurants, shops, festivals,
as well as cultural and sporting venues that accommodate both visitors and
locals.
CVBs produce revenue dollars and
taxes by performing destination marketing. Nearly every large city and county
has its own CVB, which is neither a branch of government nor a charitable
group. Rather each is typically an independent non-profit economic development
organization that provides unbiased referrals to planners and serves as an
official point of contact for them.
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