Becoming a Tourist Attraction- Part 3
Whether or not you are near a tourism hub, you
may be able to attract travelers to your restaurant. By establishing yourself
as unique, you can turn yourself into a destination for culinary tourists. Try
the following:
Offer regional cuisine.
Many travelers are looking for cultural
education, and offering unique, regional cuisine will pique their interest. For
example, if you are in San Antonio, consider serving chile con carne. If you
are in Chicago, serve gourmet hot dogs. If you are on the beach, serve fresh
seafood. You could also serve local wines and beers, or feature local produce
in your menu.
Develop your unique selling point
(USP).
The more
unique your restaurant, the more likely you will become a destination for
tourism. Theme restaurants, exhibition cooking, and unique dining experience
can attract tourists. For example, Casa Bonita in Denver attracts tourists by
offering cliff divers, costumes and other forms of entertainment. You could
renovate your restaurant to include a unique interior design or even offer
cooking classes to teach tourists how to make local dishes.
Get press.
The best way
to become a tourist destination is to get regional and/or national press. If
you get enough press and good reviews, travelers might visit your area just to
eat at your restaurant, or they may remember your restaurant when the
inevitable question is posed: “Where should we eat out tonight?”
Organize a local culinary event.
Get together
with other local businesses, restaurants and farmers’ markets to organize a
regional or city-wide culinary festival or dining event. For example,
restaurants in the City of Boulder host an annual weeklong event called “First
Bite,” where top local restaurants offer a unique three course $26 fixed-price
dinner menu. Such an event may require you to work with the competition, but it
can increase culinary tourism in your area, especially if the event highlights
regional cuisine. If your region already puts on an arts or culinary festival,
like “Taste of Georgetown,” make sure to participate or vend at the location.
Thank you for reading our three-part series on attracting tourists to a restaurant. For further information on making your restaurant more attractive to tour groups, please contact sales@visitkankakeecounty.com.