Marketing 101 for Bears Training Camp

MARKETING 101 FOR BEARS TRAINING CAMP

Presented by the Kankakee County CVB, Kankakee County Chamber and 

Economic Development Alliance of Kankakee County

Upwards of 100,000 people visit our community during for 17 days during the height of summer travel season. Join us for a cup of coffee and find out new and exciting ways your business can market to these visitors, draw them to your business, and cash in.

Attend a 1 hour seminar to discover cost effective and efficient ways to promote your business to Training Camp visitors.

* Restaurants
* Hotels
* Boutiques
* Attractions
* Antiques Dealers
* Retail businesses of all kinds!

All are welcome. You need not be a chamber member to attend.

Date: Friday, June 20
Time: 10:00 am - 11:00 am
Place: 4th Floor Library Conference Room of the Executive Centre (200 East Court St., Kankakee)

To reserve your seat, please RSVP to: Info@KankakeeCountyChamber.com

Measure the success of your event...

It's that time of the year again; event season. Rights holders need to track attendance numbers over time to accurately define economic impact generated from the event. Having an accurate attendance number gives you an advantage when negotiating fees and requesting sponsorships; you have the history of how many people attend the event.

Most importantly, estimated attendance numbers help keep the crowds at large gatherings safe. Event coordinators and officials are able to plan how to manage traffic in the area, how many medical response personnel will be needed in case of an emergency, as well as how much security to hire. Crowd size is also needed for media news reports and to historically record the event.

Whereas crowd counting is not an exact science, using ticket sales or counting turnstile entries is one of the easiest ways to keep track of how many people attend. Additionally, there are grid systems that measure the maximum number of people that can fit in a defined space. The “Jacob’s Method of Crowd Counting” is one of the most widely accepted methods of using the grid system. The basis of his system is a loose crowd, one where each person is an arm's length from the body of his or her nearest neighbors, needs 10 square feet per person. A more tightly packed crowd fills 4.5 square feet per person. A truly scary mob of mosh-pit density would get about 2.5 square feet per person.

Please read more about the methods of crowd counting here.

http://www.livescience.com/8578-crowd-size-estimated.html

Get Creative

Smart hoteliers pay attention to what’s happening outside of their own markets and comp sets to identify emerging travel trends and opportunities. Our last article focused on trends for 2014 and now let's look at packages. 

Packages don't have to offer a discount to be attractive. Consider some of the trends on the rise and incorporate them into your packaging. For example, making a creative hands-on package  to include a cooking or art class. Offer a unique opportunity with a behind-the-scenes tour of a factory or business. You could also work with an event to offer a VIP experience. None of these have to provide a discount, just an experience travelers want to try.

In Jacksonville, a market that is driven largely by its submarkets, hotels were unaccustomed to utilizing packages because they assumed they were too far from the airport for their offerings to be effective. By experimenting with the package path, one hotel ultimately grew its business by 20 percent and became one of Jacksonville’s top producers. While packages are not the lion’s share of this hotel’s business, you can be sure they’re not interested in giving up those incremental room nights either.

It’s imperative for hotels to use market-specific demand data in addition to trends when creating packages. For example, if 15 percent of shoppers in a given market are looking for four-night packages, 15 percent of any area hotel’s bookings should be for four nights. If a hotel’s booking metrics don’t reflect market averages, the hotel can adjust their package offerings to capture that lucrative guest. Offering discounts on a fourth night might convert three night shoppers into a four-night guest and capture the four-night shoppers along the way.

Major vacation markets are naturals for package offerings, but with a little creativity and some solid trend data from experienced market managers, hotels in markets big and small will find that when it comes to packages, there’s something for everyone. Please contact the Kankakee County CVB sales department for package ideas and to post your packages online.