Attracting Tourists to a Restaurant, Part 2 of a 3 part series

Capitalizing on a Nearby Tourist Attraction  Part 2

If you operate a restaurant near a tourist attraction like a museum, beach, theme park or event center, make sure you capitalize on your good location. In addition to the essential marketing techniques mentioned above, use some of these tactics to catch the interest of tourists:

Use outdoor signs.

A large sign and a sidewalk menu will help you attract passersby. Prominent outdoor signage is especially important if you operate within walking distance of a major tourist attraction, like a beach, museum or downtown.

Buy billboard space.

To attract tourists traveling by road, consider purchasing billboard space on a major interstate, especially if your restaurant is near an exit. It is also a good idea to advertise on the major highways near the airport, since you might catch the eye of a traveler in a cab or rental car.

Advertise in newspapers.

Many travelers will buy a local newspaper or pick up a free one at their hotel. If you hope to attract their business, consider advertising in the papers, especially during tourist season.

Form partnerships

Partner with charter bus companies, travel agencies, local hotels and event centers. For example, you could agree to give discounts to mutual customers, and ask them to distribute coupons or menus for your restaurant. Some hotels and convention centers will even give visitors a coupon book for local businesses. You should also consider forming a friendship with and giving a permanent discount to the employees at hotels and visitor centers. Many travelers will ask these locals for restaurant recommendations.

Become a rewards provider.

As a rewards provider, joining a rewards network – like ThankYou, SkyMiles Dining or Rewards Network Restaurant Cashback – can help you to attract business from people who eat out frequently when traveling.

Be sure to check back for the last entry in the series: Part 3 Becoming a Tourist Attraction