Monday, October 28, 2013
Social Media Marketing Tips, Part 2
In July 2012 Americans spent 74.0 billion minutes on social media via a home computer, 40.8 billion minutes via apps, and 5.7 billion minutes via mobile web browsers, a total of 121.1 billion minutes on social networking sites. Social media can be an important part of your marketing strategy. Here are 10 more tips you can use to build strong relationships using social media marketing.
11. Add a Welcome Video
Include a welcome video to your landing page. Use it to tell new members about your company, and what social networking sites your company can be found on.
12. Tag People and Pages on Facebook
When posting or commenting on Facebook, be sure to utilize the status-tagging tool. Using status tagging will alert the person or company when being mentioned. Simply use the @ symbol in front of the person or company’s name; yet another easy way to encourage interaction.
13. Have your Facebook fans tag your photos
Any live events you attend or hold be sure to take plenty of photos. Upload the event photos to Facebook, and ask your fans to tag any photos they are in, or recognize some one they know. Not only does this encourage more fan interaction, but also it will help your company gain more exposure.
14. Perform Facebook activities as your Facebook fan page
What better way to network on Facebook, than interacting with others on Facebook as your fan page? Putting your name out there for people to see, more attention will be drawn to your Facebook page, thus driving more fans to your page.
15. Sweepstakes and/or Contests
Sweepstakes and contests are the fastest way to increase your fan base. In order for this build up on of fans to be successful, you will need to utilize the Facebook app tool. The guidelines will provide all the information you need to run a successful promotion.
16. Take notice of your most active fans
Take notice of your most active fans, and take the time to say thank you. Use incentive programs such as “Fan of the Week/Month.”
17. The Facebook Questions Feature
The Facebook questions tool is an excellent, and simple way to interact with existing fans, and encourage some new fans. Poll your audience using a fun, relevant interesting, and intriguing question. This is a fantastic way to encourage interaction.
18. Utilize Facebook Ads
The best sources of traffic you can purchase are Facebook ads. Not only does it provide you a high
volume of traffic, it will also allow you to see how many users are in your target market area.
19. Network with other website Administrators
Networking with other website administrators will allow you to build relationships with them. This will then open the doors for you to discuss ways to work together. Thus, increasing your social media marketing traffic.
20. Continue to Learn and Grow with Facebook
Facebook is another excellent communication tool. Your company can use Facebook for public relations purposes, research and development, recruiting, sharing information, etc. Make the most of this incredible media-marketing tool.