Please visit their website for more information on these emerging trends. Contact the Kankakee County CVB for more information.
Monday, December 23, 2013
Please visit their website for more information on these emerging trends. Contact the Kankakee County CVB for more information.
Monday, December 9, 2013
Taking the time to deal with an issue and create a satisfying resolution not only means a happy customer, but one that will help promote your business as well. Keep an eye out for more Kankakee County CVB blog articles and have a great holiday!
Monday, November 25, 2013
|Geocoding Bears Fans from Database|
The Kankakee County CVB uses geotracking to measure ad results, see trends for a particular publication or track visitors to a specific event. Try it today to see how geotracking can help your business!
Monday, November 11, 2013
- Holiday-ify your profiles' designs. Add a little flare to your profile icons and cover images to stay fresh for your audience.
- Create a holiday focused promotion or contest. Take advantage of Facebook's recent relaxation of the promotion guidelines, or go all out and create an interactive custom application to build engagement and increase your social reach.
- Leverage repeat-posts with holiday themes. The holidays are a time for fun and impatience. Help build excitement (and repeat engagement) with a countdown of your own, rewarding users and encouraging them to share.
- Create holiday themed videos. Let your employees share their excitement and voice by shooting short clips of them giving thanks this season, and upload them to Vine or Instagram.
Monday, October 28, 2013
Monday, October 14, 2013
47% of American adults used social networking sites like Facebook, MySpace, Twitter, LinkedIn, and Classmates.com in 2011, up from 26% in 2008. On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more. Here are 10 tips you can use immediately to build strong relationships using social media marketing.
1. Utilize Your Family and Friends
Ask for the support of your family and friends. Encourage them to become fans on your Facebook page or followers of you on Twitter. Also ask your friends and family to spread the word about your fan page.
2. Facebook Plugins
Incorporating a Facebook plugin into your website and/or blog is an easy and effective way to drive more fan traffic to your Facebook fan page.
3. Other Social Media Networks
Facebook is not your only tool for social media marketing. Be sure to keep your Twitter followers and LinkedIn group members in the loop.
4. Your Newsletter Subscribers
Send out an invitation in your newsletter to your subscribers. Invite them to join to your Facebook fan page, your Twitter following, even your LinkedIn group. Your newsletter subscribers are an excellent source of fan traffic that will actively help spread the message of your company.
5. Make More Use of Traditional Advertising Methods
When using traditional advertising for your business, such as television ads or radio ads, mention your social networking sites.
6. Physical Location Interaction with your fans and customers is key. Provide details on where your shop/office can be seen or visited.
7. Your Existing Customers can be a Useful Tool Use your existing customers to fuel social media marketing. Inform your existing customers about your website, blog, Facebook page, and other social networking sites being used. Getting your existing customers involved uses the most powerful tool of all, word of mouth.
8. Special Incentives will spark the interest of new fansUsing special incentives to get new fans on Facebook, followers on Twitter, or group members on LinkedIn. Offer special incentives such as access to exclusive content, your fans, customers, followers, advocates, etc, love feeling as though they are receiving something special.
9. Stimulate Interaction Again, it is important to remember Facebook is not the only useful site in social media marketing. Use several social networking channels to keep your fans engaged and informed about other sites to obtain information about your business.
10. Ask Your Facebook fans to “Like” and/or “Share” your material Asking your Facebook fans to help spread your message and “share” your material with their friends and familyWord of mouth is an effective, easy, free way to continue your social media marketing.
Watch for more tips in our next installment.
Please contact the CVB for more information.
Monday, September 30, 2013
- Make Sure Your Materials Are Being Shipped To The Correct Place
- Think About What You Want To Accomplish With Your Trade Show Exhibits
- Make Good On Your Promises
Even if you didn’t promise information, you should still follow up with people you met at your trade show booth. If someone filled out a lead card, but it didn’t seem like they were a hot lead, make sure that you call to check in every once in a while. They were interested enough to visit your booth at the event so it’s possible that their needs could change in the future. Take care to not seem over-aggressive, however, since aggressive tactics can turn customers away.
Monday, September 16, 2013
Destinations across the country are embracing a new approach to deter youth violence that is taking the lives of many young adults. Cities across the country are looking at how hospitality training programs can create respect for others and instill pride in communities. The program is not only about reducing crime but preparing our youth for a job market and industry that lacks a smile and information needed to make a sale.
Tourism is economic development which includes training our youth for tomorrow’s industry. Contact Larry Williams, Executive Director to find out more about this opportunity.
Tuesday, September 3, 2013
Hospitality is a dying art and training should start during childhood
How do we engage kids in hospitality under the age fifteen? Adults who live with kids can invite guest into their homes regularly. Allow the children to invite them verbally or in writing. Communication skills are encouraged when you host family, friends and other children into your home. The art of hospitality starts at home.
Ask kids to share what makes them feel welcome whenever they visit a new place for the first time. Encourage them to join your local church or organization’s hospitality committee and have them prepare guest needs before they arrive. Teach children how to plan ahead of time. If it’s the guest first time visiting, give them a short tour of the bathroom and play areas. If the guest is staying overnight show them where to find amenities, such as soap, towels, blankets food and dishes. Last but not least, let children create a fun basket with toiletries for guest.
Quality customer service doesn’t have to disintegrate if we start hospitality training early on. Teaching our kids and preparing them to be responsible adults will equip them for industries looking for skilled and friendly employees.
Larry Williams, Executive Director
Kankakee County Convention & Visitors Bureau
Monday, August 19, 2013
Monday, August 5, 2013
Build Local Interest- From the use of Convention and Visitors Bureaus (CVBs) to partnering with events, the power of grassroots efforts cannot be overstated.
Think Strategy- Timing is everything when trying to secure local media coverage and encouraged planners to write and distribute press releases to local media groups a few weeks before the event as a general rule. Strategy plan your announcement so it is more likely to get picked up. Follow–up is important as well. Following up press releases with a media advisory the day of the event and incorporating as much local focus as possible. Try to find a unique or interesting local angle. People are more inclined to attend an event if they care about it and can find some local connection.
Leverage Social Media- Quickly gaining mainstream acceptance, event social media is a great way to gain publicity. Start a few weeks out/check Twitter and Facebook feeds of local media and bloggers. Social media platforms make it easy to search topics and open conversations that bridge the community to the event.
Brand Carefully- The Branding of the image can go a long way toward attracting attention on its own. You want people to be able to see your signage, website, advertisements and promotional items and automatically know who you are without having to read the logo. Keep a common theme in your Brand.
Generate Excitement-Keep the promotional momentum going during the event. There is a lot of energy and excitement missed when there is not a welcome party or opening night banquet. Communities need something to rally around.
For more ideas, contact the Kankakee County CVB!
Wednesday, July 24, 2013
Monday, July 8, 2013
- Meetup.com makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. *** A few groups from the Naperville area interested in photography and bicycling already use this service to plan their outing to visit Kankakee County!
- WhichDateWorks.com – provides free and easy event scheduling online where everyone involved can track event date selections and receive notification when someone responds. No signup required and you can plan as many events as you want.
- MeetOMatic.com is an easy and free meeting scheduler. Simply use an easy web form, email participants, and view results.
- WhenIsGood.net – provides a very easy way to find out when everyone is free. No signup required and includes a convenient scheduling calendar.
- Doodle.com – helps scheduling meetings and other appointments. It is simple, quick, free and requires no registration.
- FasterPlan.com – allows users to make polls, find common dates, and more.
Monday, June 24, 2013
Monday, June 10, 2013
Monday, May 27, 2013
Be sure to check back for the last entry in the series: Part 3 Becoming a Tourist Attraction
Monday, May 13, 2013
Monday, April 29, 2013
Kankakee County Convention and Visitors Bureau has a new online Meeting Planner's Guide. This planning guide is designed to assist you with your meeting requirements and to provide you with the information you need to make your meeting a successful event. Download your copy HERE.
Located just an hour south of Chicago off of Interstate 57, the Kankakee River Valley offers a peaceful setting for meetings, retreats, and special events. Find the perfect location for your event from a conference center to auditoriums, classrooms, theaters, and ballrooms. For a truly unique event consider one of Kankakee County’s historic landmarks or outdoor facilities.
We are here to assist you with your planning and servicing needs, so please give us a call—it’s toll free: 1-800-747-4837.
Monday, April 15, 2013
Friday, March 29, 2013
If the motorcoach, tour, and travel industry were a stock, now would be the time to buy. A host of recent studies suggest this is an industry gaining momentum and barreling further into national, state, and regional tourism markets.
The Kankakee County CVB is utilizing the American Bus Association (ABA) resources with their new Motorcoach Economic Impact study. When compared to the previous study three years ago, the economic changes reflect a much stronger market for motorcoach travel. Read the entire article in Destinations Magazine.
If you would like more information on how you can help your attraction, lodging, venue or business create items to attract this booming market, contact the CVB.
Thursday, March 14, 2013
If you are a hospitality marketing representative, I know you answer a lot of Request For Proposals (RFPs). And even though "dates and rates" are still part of the process, they are not the total package. Think instead of your RFP response as a way to tell your story. Yes, it will take more time to accomplish this, but in the end, it will hopefully yield more group business to your destination.
Here are five things planners ask for, the usual hospitality response, and tips to enhance it:
PLANNER PICK #1: Event Date With a Few Alternatives
TYPICAL RESPONSE: Most sales personnel look at the dates and either respond to the proposal or throw it in the trash because they do not have those dates available.
ENHANCED ALTERNATIVE: Discuss what dates you do have available. Try to determine if there is any flexibility with their company or association. Let them know there are savings to their bottom line if they can be flexible. If they still won't budge, thank them for their time and then discard the paperwork.
PLANNER PICK #2: Number of Attendees, Meeting Rooms and Sleeping Rooms Required
TYPICAL RESPONSE: If your convention center or hotel isn't large enough to accommodate the group, the RFP is discarded.
ENHANCED ALTERNATIVE: Perhaps you need to know more about the meeting before your respond. How many meeting rooms do they need and what sizes? Can you spread the meeting over several spaces instead of just one? If your hotel has the meeting space but not the hotel rooms, perhaps you work with another hotel next door on overflow?
PLANNER PICK #3: Cities, States, and Areas of Interest
TYPICAL RESPONSE: Looking at the cities the planner is considering either has you slumped in your seat or feeling you have a great probability of a win.
ENHANCED ALTERNATIVE: Looking at all the other cities and states, put together a plus and minus page compared to the competition. Tell your story by accentuating the pluses. Use referral quotes but most importantly tell the planner why they want to meet in your city. Think of it this way: give them the story that makes it easy for them to convince to their boss.
PLANNER PICK #4: Venue Requirements
TYPICAL RESPONSE: Just the facts ma'am and lots of them. Number of meeting rooms, dimensions, sleeping room types, urban, suburban, or resort hotel. Amenities. Distance from the airport and shuttle service. Restaurants and bars on premise.
ENHANCED RESPONSE: Find out more about the group. What are their interests? Are they bringing their spouse or significant other? Do they want to be downtown or out near the airport? What do they like to do after the meeting? Again, tell a story about your property and what makes it special, but tailor your response to their needs.
PLANNER PICK #5: Food and Beverage
TYPICAL RESPONSE: Usually the hotel staff includes every choice available to the planner or a very short listing of food and beverage choices. Neither alternative is particularly helpful.
ENHANCED ALTERNATIVE: If the planner is making a site visit, ask them to sample some of the menu ideas your banquet staff has come up with. If this is not possible, put together alternative menu choices for the days they are there. Determine if the group wants plated entrees or buffet style. Include healthy choices and local influences, including your beverage choices.
In summary, it is important to cover the facts about your property and destination in your RFP, but equally important is the ability to sell it. Tell your story and don't be afraid to take risks. Sell the benefits of going to your destination, convention center, and hotel. Contact the CVB for more information.