Monday, November 25, 2013

Easy Customer Tracking; 1 - 2 - 3

Geocoding Bears Fans from Database
Have you ever wondered why they ask you for you zip code when you make a purchase at your favorite store? Unlike loyalty programs where a customer submits a profile and is identified with every visit to the checkout by scanning a card to compile a history of purchased items, geographical tracking is a way of seeing where your customers come from.

Geographical tracking, or geocoding is the process of turning an address, city, state, zip or postcode into mappable coordinates. This enables you to find trends, hot spots and cold zones in your marketing efforts. Where should you target next? What items are popular in a certain area. These questions are easy to answer when you visualize your sales data using a database mapping software.

Batchgeo is a free online mapping service that can create pinpoint maps based on your customer database; whether is includes full addresses, just city/state or even if it is only zip codes. You can even use databases you probably already have; attractions can use visitor sign in sheets, businesses can use customer databases and inquiry requests.

The Kankakee County CVB uses geotracking to measure ad results, see trends for a particular publication or track visitors to a specific event. Try it today to see how geotracking can help your business!

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