Monday, July 28, 2014
Attracting Customers to a Restaurant, Part 1 in a 3-part series
Essentials for Attracting Out-of-Town Customers –Part 1
Any restaurant could profit from out-of-town customers. If you hope to attract tourists and out-of-towners, you need to use the right marketing techniques to catch their interest. There are two ways to attract tourists to a restaurant: be near a tourist attraction, or become the tourist attraction. Either way, make sure you do the following:
Maintain a website.
Almost 50% of consumers have visited a restaurant website. Since they do not have firsthand knowledge of the region, tourists and out-of-towners are even more likely than the average customer to surf the Internet for a good place to eat. If you already have a website, send a link request to the local chamber of commerce or tourism bureau.
Get listed in the phonebook.
There is a phonebook in almost every hotel room. If you are not listed in the phonebook, it might be difficult for out-of-towners to find your address and phone number. In a crunch, travelers will often turn to the phonebook to find a place to eat. In addition to getting listed, you might consider placing an ad in the yellow pages with some details about your restaurant and your takeout and delivery services.
Distribute paper menus.
If you hope to sell to travelers, you need a paper menu, whether or not you offer takeout and delivery. Place the menu in strategic locations, like hotel lobbies, visitor centers, car rental agencies, airports and local bulletin boards. Your paper menu will serve as a mini-advertisement for your restaurant.
Get listed in restaurant guides.
If you are located in a tourism hub or a popular travel destination, it is essential that you get listed in restaurant guides and directories. This includes online restaurant guides like RestaurantRow.com and Dine.com, as well as any print restaurant directories that will list you, such as hotel restaurant guides, the AAA Travel Destination Guide, the Michelin Guide, etc.
Offer good parking.
Travelers who are new to the area do not want to search for a parking space. If your parking situation is lacking, you might have difficulty convincing tourists that your restaurant is worth the hassle of parking far away. If you do not have a parking lot, partner with a local garage or lot and implement a free valet parking service.
By making use of the above tactics, you will make your restaurant available to both tourists and business travelers who are looking for a place to eat out.
Be sure to check back for part 2, capitalizing on a Nearby Tourist Attraction!