Dealing with Difficult Clients and Guests

Many of us have to deal with angry or unhappy clients as part of our roles, and it's never easy. But if we know what to say and, more importantly, how to say it, we may be able to save the situation. In fact, we can even end up with a better relationship with our client than we had before.

In this article from Catersource explore how to deal with angry or difficult customers. It highlights specific tips and techniques that you can use to smooth things over, so that you can leave them feeling satisfied. Read the article here.

Attracting Tourists to a Restaurant, the last in the series

Becoming a Tourist Attraction- Part 3

Whether or not you are near a tourism hub, you may be able to attract travelers to your restaurant. By establishing yourself as unique, you can turn yourself into a destination for culinary tourists. Try the following:

Offer regional cuisine.

Many travelers are looking for cultural education, and offering unique, regional cuisine will pique their interest. For example, if you are in San Antonio, consider serving chile con carne. If you are in Chicago, serve gourmet hot dogs. If you are on the beach, serve fresh seafood. You could also serve local wines and beers, or feature local produce in your menu.

Develop your unique selling point (USP).

The more unique your restaurant, the more likely you will become a destination for tourism. Theme restaurants, exhibition cooking, and unique dining experience can attract tourists. For example, Casa Bonita in Denver attracts tourists by offering cliff divers, costumes and other forms of entertainment. You could renovate your restaurant to include a unique interior design or even offer cooking classes to teach tourists how to make local dishes.

Get press.

The best way to become a tourist destination is to get regional and/or national press. If you get enough press and good reviews, travelers might visit your area just to eat at your restaurant, or they may remember your restaurant when the inevitable question is posed: “Where should we eat out tonight?”

Organize a local culinary event.

Get together with other local businesses, restaurants and farmers’ markets to organize a regional or city-wide culinary festival or dining event. For example, restaurants in the City of Boulder host an annual weeklong event called “First Bite,” where top local restaurants offer a unique three course $26 fixed-price dinner menu. Such an event may require you to work with the competition, but it can increase culinary tourism in your area, especially if the event highlights regional cuisine. If your region already puts on an arts or culinary festival, like “Taste of Georgetown,” make sure to participate or vend at the location.       

Thank you for reading our three-part series on attracting tourists to a restaurant. For further information on making your restaurant more attractive to tour groups, please contact sales@visitkankakeecounty.com. 

Attracting Tourists to a Restaurant, Part 2 of a 3 part series

Capitalizing on a Nearby Tourist Attraction  Part 2

If you operate a restaurant near a tourist attraction like a museum, beach, theme park or event center, make sure you capitalize on your good location. In addition to the essential marketing techniques mentioned above, use some of these tactics to catch the interest of tourists:

Use outdoor signs.

A large sign and a sidewalk menu will help you attract passersby. Prominent outdoor signage is especially important if you operate within walking distance of a major tourist attraction, like a beach, museum or downtown.

Buy billboard space.

To attract tourists traveling by road, consider purchasing billboard space on a major interstate, especially if your restaurant is near an exit. It is also a good idea to advertise on the major highways near the airport, since you might catch the eye of a traveler in a cab or rental car.

Advertise in newspapers.

Many travelers will buy a local newspaper or pick up a free one at their hotel. If you hope to attract their business, consider advertising in the papers, especially during tourist season.

Form partnerships

Partner with charter bus companies, travel agencies, local hotels and event centers. For example, you could agree to give discounts to mutual customers, and ask them to distribute coupons or menus for your restaurant. Some hotels and convention centers will even give visitors a coupon book for local businesses. You should also consider forming a friendship with and giving a permanent discount to the employees at hotels and visitor centers. Many travelers will ask these locals for restaurant recommendations.

Become a rewards provider.

As a rewards provider, joining a rewards network – like ThankYou, SkyMiles Dining or Rewards Network Restaurant Cashback – can help you to attract business from people who eat out frequently when traveling.

Be sure to check back for the last entry in the series: Part 3 Becoming a Tourist Attraction

Attracting Tourists to a Restaurant- 3 part Series

Culinary tourism is gaining popularity. When people take vacations and travel, they usually want more beyond simple relaxation or a business trip. They are seeking cultural education, in part by experiencing the local cuisine.

Essentials for Attracting Out-of-Town Customers –Part 1

Any restaurant could profit from out-of-town customers. If you hope to attract tourists and out-of-towners, you need to use the right marketing techniques to catch their interest. There are two ways to attract tourists to a restaurant: be near a tourist attraction, or become the tourist attraction. Either way, make sure you do the following:

Maintain a website.

Almost 50% of consumers have visited a restaurant website. Since they do not have firsthand knowledge of the region, tourists and out-of-towners are even more likely than the average customer to surf the Internet for a good place to eat. If you already have a website, send a link request to the local chamber of commerce or tourism bureau.

Get listed in the phonebook.

There is a phonebook in almost every hotel room. If you are not listed in the phonebook, it might be difficult for out-of-towners to find your address and phone number. In a crunch, travelers will often turn to the phonebook to find a place to eat. In addition to getting listed, you might consider placing an ad in the yellow pages with some details about your restaurant and your takeout and delivery services.

Distribute paper menus.

If you hope to sell to travelers, you need a paper menu, whether or not you offer takeout and delivery. Place the menu in strategic locations, like hotel lobbies, visitor centers, car rental agencies, airports and local bulletin boards. Your paper menu will serve as a mini-advertisement for your restaurant.

Get listed in restaurant guides.

If you are located in a tourism hub or a popular travel destination, it is essential that you get listed in restaurant guides and directories. This includes online restaurant guides like RestaurantRow.com and Dine.com, as well as any print restaurant directories that will list you, such as hotel restaurant guides, the AAA Travel Destination Guide, the Michelin Guide, etc.

Offer good parking.

Travelers who are new to the area do not want to search for a parking space. If your parking situation is lacking, you might have difficulty convincing tourists that your restaurant is worth the hassle of parking far away. If you do not have a parking lot, partner with a local garage or lot and implement a free valet parking service.

By making use of the above tactics, you will make your restaurant available to both tourists and business travelers who are looking for a place to eat out.

Be sure to check back for part 2, Capitalizing on a Nearby Tourist Attraction!

Meeting Planner's Guide

Kankakee County Convention and Visitors Bureau has a new online Meeting Planner's Guide. This planning guide is designed to assist you with your meeting requirements and to provide you with the information you need to make your meeting a successful event. Download your copy HERE.

Located just an hour south of Chicago off of Interstate 57, the Kankakee River Valley offers a peaceful setting for meetings, retreats, and special events. Find the perfect location for your event from a conference center to auditoriums, classrooms, theaters, and ballrooms.  For a truly unique event consider one of Kankakee County’s historic landmarks or outdoor facilities. 

We are here to assist you with your planning and servicing needs, so please give us a call—it’s toll free: 1-800-747-4837.

How the CVB can help you

What are some of the specific services CVBs offer planners?

·        CVBs can offer unbiased information about services and facilities in the destination.

·        CVBs serve as a vast information database and a one-stop shop, thus saving planners time, energy and money in the development of a meeting.

·        CVBs act as a liaison between the planner and the community. For example, CVBs are aware of community events with which your meeting may beneficially coincide (like festivals or sporting events). .

·        CVBs can help meeting attendees maximize their free time through the creation of pre and post-conference activities, spouse tours, and hosting of special evening events.

·        CVBs can provide hotel room counts and meeting space statistics, and will keep a convention/meetings/events calendar in order to help planners avoid conflicts and/or space shortages.

Other services provided to planners include:

·        Collateral material

·        Help with on-site logistics, including registration

·        Housing bureaus

·        Auxiliary services, such as production companies, catering, transportation

·        Site inspections/familiarization tours and site selection

·        Speakers and local educational opportunities

·        Coordination of local transportation

·        Access to special venues 

 The overall job of a CVB is to market and sell a destination. A CVB wants every single client to be happy. It is going to do everything it can to match every client with the perfect setting and services for its meetings. The bottom line — the CVB is working for you.  

So, make your life easier and let the Kankakee County CVB's fingers do the walking for you!

Motorcoach Travel on the Upswing

Have you seen all the motorcoach group buses in Kankakee County lately?

If the motorcoach, tour, and travel industry were a stock, now would be the time to buy. A host of recent studies suggest this is an industry gaining momentum and barreling further into national, state, and regional tourism markets.

The Kankakee County CVB is utilizing the American Bus Association (ABA) resources with their new Motorcoach Economic Impact study. When compared to the previous study three years ago, the economic changes reflect a much stronger market for motorcoach travel. Read the entire article in Destinations Magazine.

If you would like more information on how you can help your attraction, lodging, venue or business create items to attract this booming market, contact the CVB.