Build Local Interest- From the use of Convention and Visitors Bureaus (CVBs) to partnering with events, the power of grassroots efforts cannot be overstated.
Think Strategy- Timing is everything when trying to secure local media coverage and encouraged planners to write and distribute press releases to local media groups a few weeks before the event as a general rule. Strategy plan your announcement so it is more likely to get picked up. Follow–up is important as well. Following up press releases with a media advisory the day of the event and incorporating as much local focus as possible. Try to find a unique or interesting local angle. People are more inclined to attend an event if they care about it and can find some local connection.
Leverage Social Media- Quickly gaining mainstream acceptance, event social media is a great way to gain publicity. Start a few weeks out/check Twitter and Facebook feeds of local media and bloggers. Social media platforms make it easy to search topics and open conversations that bridge the community to the event.
Brand Carefully- The Branding of the image can go a long way toward attracting attention on its own. You want people to be able to see your signage, website, advertisements and promotional items and automatically know who you are without having to read the logo. Keep a common theme in your Brand.
Generate Excitement-Keep the promotional momentum going during the event. There is a lot of energy and excitement missed when there is not a welcome party or opening night banquet. Communities need something to rally around.
For more ideas, contact the Kankakee County CVB!
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