Wednesday, July 24, 2013
Event crowd size counting; why it’s important
Knowledge is power at the negotiating table. To achieve an outcome that is the best value for an event means having data to back up an explanation for why such things as reduced rates or comp rooms are in a hotel partner’s best interest. Rights holders need to track attendance numbers over time to accurately define economic impact generated from the event. Having an accurate attendance number gives you an advantage when negotiating fees and requesting sponsorships; you have the history of how many people attend the event.
Most importantly, estimated attendance numbers help keep the crowds at large gatherings safe. Event coordinators and officials are able to plan how to manage traffic in the area, how many medical response personnel will be needed in case of an emergency, as well as how much security to hire. Crowd size is also needed for media news reports and to historically record the event.
Whereas crowd counting is not an exact science, using ticket sales or counting turnstile entries is one of the easiest ways to keep track of how many people attend. Additionally, there are grid systems that measure the maximum number of people that can fit in a defined space. The “Jacob’s Method of Crowd Counting” is one of the most widely accepted methods of using the grid system. The basis of his system is a loose crowd, one where each person is an arm's length from the body of his or her nearest neighbors, needs 10 square feet per person. A more tightly packed crowd fills 4.5 square feet per person. A truly scary mob of mosh-pit density would get about 2.5 square feet per person.
Please read more about the methods of crowd counting here.
Contact the CVB for help planning your next event!